If you’ve been paying attention to your social media feeds, it’s clear that the use of video in content marketing is on the rise. You simply can’t get away from it. And for a very good reason…
YouTube is now the second largest search engine on the web and Instagram and Facebook are pushing short form video hard! Instagram is even considering allowing creators to upload videos of up to 1 hour in a bid to take on YouTube!
Video is now the king when it comes to marketing online. Here are 5 reasons why video is so important in the current marketing landscape.
5. Improved SEO – Google Loves Video!
Firstly, utilizing video in your content marketing strategy will improve your SEO. According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. And each video is now recognised as its own webpage by google. By 2019 video content will account for 80% of all internet traffic!
4. Better Retention Rates
With retention rates for video content far outpacing those of text-based content, it’s clear that video is the preferred communication style for viewers. Marketers can embrace this trend by not only developing new video content for their audiences, but also by transforming existing text-based content into rich and engaging video content assets. Turn a data-heavy report into a video infographic, create attention grabbing videos to promote events, and with the help of a simple voiceover, convert customer case studies into authentic, video testimonials. (My personal favourite type of video right now.)
3. Increased Engagement
Engagement. A word that you’ve undoubtedly come across before if you’re a user of Instagram, Facebook or Twitter’s marketing tools. In a nutshell it’s simply the amount of people interacting with your content by viewing, liking, commenting and sharing. (Not just flicking past!)
Video content generates 1200 % more shares than text and images combined!
Using videos on Facebook pages increases engagement by 30%.
2. Stronger Emotional Connections
In a world that’s shifting towards a more sustainable culture, people want to believe in a brands ethos. Video is the most powerful way of conveying these messages to your target audience. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
1. Increased Customer Conversions
The big one. Video converts more customers. Simples. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. You need to be harnessing the power of video if you want to stand out online in 2018/19. We’ll leave it there.
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